One Coat is Not Enough

There are many things in life that are singular sensations: Your first kiss, hiking the Great Wall and that one-time-only amazing dream where you’re in a love tryst with George Clooney who announces to the global media, “I found The One. It’s Sally from Wisconsin.”

Okay, wake up now.

Sometimes, you need more than just one time. This brings me to your eyelashes because they need three times the love on the daily basis.

Many letters pour into this website asking me, “Tamara, how can I get that look of false eyelashes without the pain of trying to put them on or the expense of going to a professional makeup artist?”

First tip: The key is great mascara and three coats of it. Not one or two…but three.

That’s not the only way you can achieve those delicious thick lashes that all the movie stars have as their most fabulous accessory. Here is the way to have luscious lashes on a daily basis:

1. Most Important: Buy a Great Mascara

One of the best is Dior’s Diorshow in basic black, which retails for about $35 and will last at least eight months. It’s worth it because it’s thick black mascara and the wand is beyond amazing because it’s long, sturdy and will hit every little lash. It’s one of my favorite products for creating major lash action.

Tamara TIP: Often the applicator in the more expensive mascaras makes the price point worth it. Wash and save it when you use your cheaper brands.

2. Apply Mascara Before Anything Else!

Yes, I’m serious here. I promise,  you will use far less eye makeup and it will be a better look. In the studio, I always do lashes first and then the shadow. Plus, this will also save time on cleanup. There’s nothing worse than spending forever on shadow only to ruin it by missing your lashes and hitting your lids with mascara. It’s 6 a.m. and you’re on the way to work. No blame.

3. Use a Wet Q-tip Remove Fallout

My favorite are those pointed little q-tips! I think there so cute, but  don’t under estimate their power! While swiping on three coats of mascara before your shadow has been perfectly placed might just lead to a false sense of  “I don’t need to think about this anymore!” And, you really don’t, but when you find little black specks on your lid; here is your solution. Add a little water to the q-tip to dampen first.  ( This will  get rid of all fuzzies before you make another move) Then, gently glide over your eyelid where ever fallout has occurred.  Ick fact: Eye boogers should also go at this point.

4. Guidelines Baby, Guidelines!

Take a black liner pencil and go really tight onto the part of your lid that touches the lashes. Apply on the top of your lash line.

Tamara TIP: Lift your eyelid up to make sure you’re really getting to the L-spot where you’re almost jamming (I use this term loosely. Please don’t injure yourself ) the liner into the spaces between your lashes.  This is a key technique when you’re applying false lashes. It will save you the naked crack line that may appear if you don’t get the glue in tight enough to the lash line. We all know no one needs to see that, now do they? If you feel confident enough, then use a liquid liner on this spot. This one step will make your lashes appear super dense and ultra lush.

5. Curl Those Lashes Ladies

I’ve read magazine articles that say you should curl after you put on mascara. This becomes a big mess and can even break off your lashes. Always curl before you put on mascara.

Tamara TIP: Once I got a hysterical call from friend who curled while the mascara was still wet and all her lashes stuck to the curler. Permanently. There is no 911 for this tragedy. Only tears.

6. Walk This Way

Here’s the technique the pro’s use. Apply like this…. Go up and then out. Up and out! Do this fast and don’t let the mascara dry between coats or it will get all gunky. If the gunk does accumulate, grab a trusty lash separator….not a pin! Use it to  brush and comb your lashes to separate and get rid of any lumps & clumps. Make sure your lashes aren’t sticking together.

7. Save Yourself from Black Eyes!

Grab  the waterproof version of your favorite mascara when the heat starts risin’. Remember … always wash off all the mascara at night. You’ll not only save your 500 thread count Calvin Klein pillowcases, but when you don’t wash off mascara and sleep in it then your lashes have a good chance of breaking off.

Oh, you might want to save face when you roll over and see George Clooney cuddled up on the pillow next to you.

FAB FIX: So now you have the fab false lashes from just using mascara. One of my favorite stunning looks is to use a neutral, almost skin tone color  eye shadow and blend it into the crease of your eyes and the outer edges. (Don’t use shimmer, but a matte that’s a bit more than nude, but not dark enough to be brown) This tip is how you can achieve that amazing movie star look where it appears as if Gwyneth or Jennifer Garner are not really wearing shadow, but we know they did something. This is that something! I’d add a fuchsia or red lipstick – matte or sheer-  with a bit of clear gloss over it. Fabulous!

It’s in the Bag…Entrepreneur Nancy Gale Combines Business, Charity and Her Love of Fashion and Design

In 2000, Nancy Gale began Jamah by creating high-end, custom cast and crew gifts for film and television production. While Jamah’s clothes and bags were more about function and serving the masses, she thought it would be “fun” to design something more unique and tried her hand at making a handbag. By the end of 2007, Jamah was evolving very organically into a handbag company. Gale, a self-taught designer, has always had a creative eye. She finds her inspiration in architecture, nature, and sculptures and has a fascination with turning inanimate objects into something usable.

Jamah’s social consciousness extends beyond the bag. Gale is in the process of founding In True Fashion, a non-profit organization that builds self-esteem in American youth through process and mindfulness, increases awareness of the importance of products “Made in the USA,” and inspires a vision for a strong future.

Get involved by shopping for a cause. By shopping the Jamah Closet, you are helping launch In True Fashion.  Part of the proceeds will go straight to the program, helping today’s youth and their strong future.

YOUR KEY FOR ENTERING “THE CLOSET”
- Go to www.jamah.com
- Click on ‘JAMAH CLOSET’ (see orange bars on left)
- Enter username ‘beyondmakeup’ and password ‘rlr’

Going with the Flow…of Life

It’s the weekend! And, I’m going to put my work away and enjoy spending time with my family. It’s Father’s Day and I can think of nothing better than celebrating the men in my life. I’ve realized I don’t want to stop working. Yes. I said ” I don’t want to stop working!” I should re-phrase this,” I don’t want to stop playing!”

When you find what you truly love to do and are following your purpose, it’s no longer work. But, here is what I’ve discovered; You need harmony between all the areas of your life. It’s not all about biz. It’s about blending your life together so it flows effortlessly from one area to another, back and forth.

Can you relate? Do you have a hard time walking away from your work? Or do you run as fast as you can? There are ways to find your passion and ways to create a business you love. But, we can talk about that on Monday.

Enjoy your weekend and the Father’s in your life.

Happy Father’s Day to all!

What Does Dior Show Mascara have to do with Your Business?

CEW Hosted the first West Coast Women in Beauty Series at the Beverly Hills Hotel

Brand Aid: Creating Opportunity in a Challenging Market. Beauty & Lifestyle expert, Martha McCully interviewed Pamela Baxter, President and Chief Executive Officer of LVMH Perfumes & Cosmetics of North America & President and Chief Executive Officer Christian Dior Inc. 

No matter what type of business you’re running, I’m sure you’ve had concerns about today’s economy. How can you continue to build your business and brand when it seems that the consumer doesn’t want to spend money?  Baxter shared strategies and insights  which turned Dior’s Beauty brand around even in a  down economy.

Baxter began her career in the beauty and fashion industry right out of college. During one of the countries past recessions, she had difficulty finding a job and ended up working behind a cosmetic counter as a makeup artist. She left the cosmetic counter for a short while as she attempted to start her own entrepreneurial venture. Her business venture didn’t go as planned. A decision by the landlord to turn the space the business was occupying into a bank changed her direction . Back to the cosmetic counter she headed to beg the company to give her back her old job. Fate? Perhaps. But, Baxter believes that success comes from following your passion, taking risks, and always be willing to learn something new.